Gina Amaro Rudan / Cultural Alchemist, X Inc. (Formerly known as Google X)

Gina is also the best selling author of  “Practical Genius” and prior to joining X, she was a Senior Diversity Manager with Google where she led innovative diversity programs including designing Google's first Immerse VR educational series exploring racial identity.

Prior to joining Google, Gina  led her own private executive  coaching and leadership development practice working as a leadership coach, trainer and advisor to organizations including:  TED, Delta Airlines, Johnson & Johnson, Microsoft, PepsiCo, Nike, Merck, the BET Network, LinkedIn, and Stanford University.

In 2016 she was a Aspen Fellow and also served on the Generation Listen Advisory Board for National Public Radio.  In 2015, she was appointed to be the Chief Inspiration Officer for the Entrepreneurial Barbie by Mattel Inc. and  in 2014 the National Association of Women’s Business Owners awarded her with their Hall of Fame award. In  2012 she was named one of the top ten inspirational twitter accounts to follow by the Huffington Post.

A  native  New Yorker,  Gina graduated  with a Bachelor’s  degree in English Literature  from Binghamton University and is  a National Urban Fellow holding a  Master’s degree in Public Administration from Baruch College in New York City.

Gina lives in San Carlos with her son and has a great passion for art, technology and practicing mindfulness.

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KIm Culmone, SVP Global Head of Design at MatteL

As SVP, Global Head of Design at Mattel, Kim sets the creative vision for fashion doll brands including Barbie. She and her entire team are committed to keeping the brands they steward innovative and reflective of the world kid’s see around them. Throughout her 20-year tenure at the company, Kim has maintained a creative process that emphasizes purpose-driven, human-centric design.

For Kim, the shift toward purpose and impact started  when she became the Head of Design for Barbie in 2013. With the responsibility that came with that role, Kim also saw an opportunity to seek the intersection of the business platform and the creation of scaled positive impact for girls everywhere through product design evolution. In 2015, she championed the most ethnically diverse Barbie Fashionistas line in the brand’s history. In 2016 the introduction of three new body types - curvy, tall and petite. This bold product reinvention led to a TIME cover, was named one of the “Top 25 Inventions of 2016” by the magazine and received the coveted “Doll of the Year Award” from the Toy Industry Association. And a critically acclaimed documentary film,  “Tiny Shoulders” now on Hulu. Now the most diverse doll brand in the world, the 2019 Barbie line includes dolls that utilize a wheelchair and a doll with a prosthetic limb. Adding dolls with physical disabilities to the line is the latest example of manifesting the brand’s purpose to inspire limitless potential through play.

Kim resides in West Hollywood, California. She is passionate about the advancement of women and girls, supports the arts and LGBTQ+ organizations in her community and serves on the Board of Directors for the Wright Institute Los Angeles, a mental health non-profit.

Kim was a participant in SOUL PURPOSE 2017, which inspired new purpose driven initiatives for her at Mattel.

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Nichol Bradford  / CEO WIllow Group, Executive Director of Transformative Technology Lab

Nichol Bradford is fascinated by human possibility and technology.  At a point in her prolific career, she  went on a meditation retreat and had an awakening.  She left the retreat and decided to dedicate her life to finding a way to bring mental health,  emotional wellbeing, and flourishing to all. She is now the CEO of the Willow Group and Executive Director of the Transformative Technology Lab.  Prior to becoming a leader in Transformative Technology, Bradford was a senior executive in video games with responsibility for strategy, operations and marketing for major brands that include: Activision Blizzard, Disney, and Vivendi Games. Nichol is a graduate of Singularity University GSP15, has an MBA from Wharton School of Business in Strategy, and a BBA in Marketing from the University of Houston.  She is a fellow of the British American Project, served on the board of the Brandon Marshall Foundation for Mental Health, and is a former term member of the Council on Foreign Relations.  Learn more at


Barbara Groth, founder, Nomadic School of Wonder

Barbara Groth has spent thirty years pushing the boundaries of what’s possible in the fields of emerging technologies, human experience design, interactivity, animation and storytelling. As founder creative director and CEO of Big Buddha Baba Productions in Los Angeles, Barbara worked with the likes of Walt Disney Imagineering, Google [x], Paul Allen’s Vulcan Productions, Museum of Science & Industry, LACMA, Bruce Mau Design, Pixar and the Los Angeles Dodgers.

For Walt Disney Imagineering, Barbara helped invent a new genre of entertainment called Living Characters, where animated characters come to life in real-time 3D interactive shows. Working closely with Pixar animation studio and Disney’s R&D technologists, she produced and directed Turtle Talk with Crush – a live show at EPCOT featuring the ultra laid-back surfer dude from “Finding Nemo" interacting with Disney park guests.

More recently, Barbara founded the Nomadic School of Wonder, “adventures in awe” rooted in nature, art, community and play. Each Nomadic School of Wonder experience is site specific and explores a theme through the senses.  Barbara leads a traveling troupe of artists, experience designers and adventurers to bring these experiences to life including week-long adventures, weekend retreats, full-day field trips and half-day wondermaker playshops for individuals, groups and organizations.

“We travel to small towns throughout the world, meet in forests, on mountain tops, in the ocean, on ice and under the stars to commune with nature, create art, make friends, move and play. I joke that it's Waldorf for grownups -- re-wilding and re-kindergartening to put us back in touch with our more natural, essential selves.”



Soul Purpose NYC begins the evening of Friday 9/20, at the 9/11 Memorial and Museum. We are blessed to be starting off with an inspiring speech by 9/11 survivor, Lolita Jackson. Lolita was an executive at Dean Witter working in the South Tower about to lead a presentation when the attack began. What she experienced that day would have her eventually change her life course toward purpose and impact. In her words, “If you can get killed going to work, you better love your job.” She is now Special Advisor to the Senior Director of Climate Policy and Programs for the NYC Mayor’s Office and its Chief Liaison for the UN.