As we count down to SOUL PURPOSE NYC, we’ll be sharing regular Soul Purpose Spotlights on some of our participants and speakers. We’re genuinely excited by the calibre of individuals (from as far away as Rome, London, Berlin, and Latin America) who are being drawn to the beacons of purpose, service, and mission, and we wish to celebrate them with you. 


Kim Culmone is one of our four Soul Purpose NYC speakers. 


Kim Culmone, SVP, Global Head of Barbie and Fashion Doll Design, Mattel

Literally Breaking the Mold to Bring Inner Purpose to a Fortune 500 Brand

Kirk Souder, Soul Purpose Co-Faclitator shares: "I had the privilege of first meeting Kim at an enso Shared Table of socially conscious business leaders a few years ago. Although it wasn’t out in the world yet, a glimmer in her eye told me something very big was coming.

Sure enough, through Kim’s vigilant stewardship, a revolutionary line of Barbie dolls emerged of all races and body shapes and sizes. Suddenly, girls of all kinds could see themselves in the colors and bodies of the dolls, and the world responded by making it one of the brand's biggest business drivers. The move was such a bold and culturally important one, that an independent documentary was made about Kim’s journey to push this initiative into the world called “Tiny Shoulders: Rethinking Barbie”, which premiered at the TriBeca Film Festival. TIME put Barbie on the cover and called the new body sizes one of the “Top 25 Inventions of 2016”. While all this was emerging, Kim came to SOUL PURPOSE LA as a participant to connect with her deeper self and decide whether her personal mission could best be served independently or by staying in her current brand platform. The process of letting go of her own limited beliefs empowered her to stay and keep bringing her inner purpose out through the products at Mattel. One can now see even greater diversity and inclusivity blossoming out of the Barbie brand including dolls representing disabilities with wheelchairs and prosthetic limbs.

What I know from having the honor of being Kim’s coach for the last couple of years, is that what drives her commitment to give voice to the disenfranchised of the world is her deepening connection to her inner spirit and her integrity with her authentic self. Kim goes at that with such courage and diligence, it is not surprising the results she gets out in the world.

I am excited to have her back to Soul Purpose NYC as a speaker so she can uniquely describe the causal connection between inner purpose and outer impact, and how to use the Soul Purpose journey to fuel that for yourself.



David Baldwin / Founder, Baldwin&
Renaissance Good Guy

David is one of those individuals who achieved all he could achieve in his field, was one of the most awarded creatives in the advertising business, and then one day asked, "How can apply all this to making the world a better place?"  From that was born his agency, Baldwin&, his book, “The Belief Economy”—an Amazon best seller, and his multiple roles of leadership: former Chairman of the One Club in NYC, Executive Producer for the Emmy winning film, Art & Copy, and an associate producer for the Emmy and Peabody Award winning film "The Loving Story", etc. Baldwin& was named Ad Age's Small Agency of the Year after only three years in business and the Four A's O'Toole Award for best body of work from a small agency after only five years. In addition, David is a founder of the craft-brewery, Ponysuarus Brewing in Durham, NC, a community-building and purpose-oriented enterprise. In coordination with other breweries, and in response to North Carolina House Bill 2 (HB2) which requires transgender people to use restrooms that corresponded to their sex at birth, they created a new beer “Don’t Be Mean to People: A Golden Rule Saison”. Each beer sold fundraises for Equality NC and Queer Oriented Radical Days of Summer (QORDS), an organization that leads camping trips for queer and transgender youth. 

Why Soul Purpose NYC?

“I’m going to Soul Purpose NYC because I believe acting with positive impact in mind in our companies is the fastest way to grow our businesses and make the world better at the same time. This is the future of the marketplace.”


Jerry Madison / Broadcasting Hope and Power

Born into not the easiest beginnings, Jerry chose at early age to demonstrate he was bigger than his circumstances. He has done this with vigor. First majoring in engineering, then going out into the world, getting the positions he dreamt of, only to wake up one day and want to be in even greater service to his world. Jerry decided his true calling was to create a digital network from which he can create and distribute content that empowers, inspires and educates the marginalized groups of people in the world. Jerry wants every youth to know that like him, that have it within themselves to overcome their challenges, circumstances, and succeed. Jerry has been building this platform, using speaking, podcasting, radio-hosting, and acting, to broadcast his message of hope to the masses. He is the creator of the Destiny Moments Podcast and is host on 102.3 KJLH’s Uncensored with Dr. J the Counselor. As the universe would have it, Jerry volunteered to act in a friend’s film—a concept trailer for a new and dramatic “Fresh Prince of Bel Air”, as the Will Smith character. The trailer took off massively (almost 5M views) and he was featured in Rollingstone, The Root, Men’s Health, CNET, and the Huff post to name a few. Everything helping build an audience to hear his message. Jerry looks at this as the power of intention, authentic action, and co-creation—all parts of the Soul Purpose program—and is seeing the dream of his media platform taking a multifaceted and powerful form.

Why Soul Purpose NYC?

"I am excited about attending Soul Purpose for 3 main reasons: 1)  I am thrilled to discover new parts of myself and continue to expand my soul purpose vision and actions, 2) connecting with other leaders who are committed to purpose and have woven it into every aspect of their lives, and 3) participating in the process of Inspiration, Transformation and Connection to fuel the next iteration of my platform.”


Cristina Ho / Global Citizen

Cristina Ho is truly a citizen of the planet.

Her work has spanned the globe, leading multidisciplinary business teams in places like South East Asia, Middle East, Turkey, Russia, India, South Africa, North Africa, Israel, Australia, New Zealand, and all of Latin America, for global brand behemoths like Adidas, New Balance and Under Armour. Because of her background, experience, and heart, she is a staunch advocate of cross-cultural collaboration in the search for solutions that transcend borders, and to use brands as a means of uniting humanity in common values and ideals. When not bringing the world together, she likes to put on some soulful blues, crack open a great book, and sip a fine cup of tea.

Why Soul Purpose NYC?

"It seems like an eternity ago when I let go.  Of the “dream job". Of all the ego attached to my career. For years, I’ve had a little voice that would once in a while show up and tell me to look beyond, toward something even more meaningful.  Until the day came in which I had make a choice. I realized the job offered was not right for me. As much as I loved the company, my gut refused.  So, I took a leap of faith. I jumped without a plan B in place. And started exploring. At first it wasn’t easy. My self-worth took a hit. Then, some months ago, I met Kirk at an event he was speaking at. He pointed me in a new direction of thought. Thanks to his words, I am back on (wiggly) track. I am enjoying the construction and deconstruction of ideas. It is scary in a good way, like the thrill of zip-lining. Soul Purpose NYC will be part of the process. I am here daring to dream big, to create possibilities, and to make a impact."


Bōggie Yanishen / Co-Founder, 100SEVEN
Here for Humanity

Put simply, Bōggie is a human bringing humanity to business. A creative by blood, and a strategist by brain — Bōggie is an experienced technologist with a creative eye, and passionate about our culture and the authentic humanizing of brands. As a co-founder of 100SEVEN, he has been convening and leading teams on creative, technology, brand, and strategy adventures for the past 8 years. Bōggie uses two skills rarely seen in today’s business world— listening and understanding—to truly, and humanly, connect with the challenges the leaders he works with face in today’s world. 

Why Soul Purpose NYC?

“I’m coming to Soul Purpose NYC, because at the core, I’m passionate about humanity. My desire to continue to deepen my understanding of humanity starts with an even deeper understanding of my own humanity and inner purpose--and that’s what I’ll  bring back with me from Soul Purpose. And also to form strategic partnerships with leaders who want to pursue a positive change in our world today.”